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Murff’s Law

Posted in TT Original Content by gtmurff
Feb 06 2010
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Murff’s Law:

“The time in which a technophile is placated by his latest gadget is divided in half with each new device aquired.”

We’ve all heard of Moore’s Law and in case you’ve forgotten, I’ll paraphrase.  “..the number of transistors that can be placed inexpensively on an integrated circuit has doubled approximately every two years.”  Today, I’m announcing a theory (note it’s only a theory) that describes the insatiable appetite of a geek.  With each new laptop, TV, iPod, Zune (well maybe not the Zune), IR remote, etc. the post-purchase satisfaction is cut in half.  A graph shows that as the satisfaction goes to zero, an individual reaches a point where they must own every new device released to the market. Thus you end up with tech journalists who buy everything announced.

Essentially, users build up a tolerance to pleasure received from a new toy.  There comes a point where the enjoyment from a new device wanes off almost instantly creating an instant need for the next gadget.  I can think of industry that has this affect, drugs.

But, it’s not the product that people get hooked on, it’s that feeling of “this is the best technology man has.”  But, since Moore’s Law is pretty much true, “the best technology man has” is not the best for very long.

Google and Apple already know all of this and they make a killing off your lust for technology

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